Kabe, a 40-minute train ride from Hiroshima Station, is the only town in Japan where rumors are true.
There is literally a street called Uwasa “Rumor” Street.
The town is currently focusing its efforts on “Rumor Street Water”.
Unbeknownst to even the residents, this is groundwater that is constantly flowing underground.
In order to spread the rumor of this water, a historical sake brewery has created “sake” as rumored, An art group painted a mural on the wall of a hotel with the theme of water.
We will continue to promote water that tastes as good as the rumors say it does.
The water will become a rumor, and will surely become the priming water of the town.

Translated with www.DeepL.com/Translator (free version)

In order to bring liveliness back to the town, I renovated the weekly hotel I inherited from my father into a hotel that “makes people want to come back to live there” with Mr. Masayuki Kamimae of Good life Inc. and the apparel brand DIESEL, and the hotel now receives 10,000 guests a year from all over Japan.

And when guests who stayed at the hotel complimented us on how nice the bath water was and how good the coffee tasted, we rediscovered the quality of the water in the town where we were born and raised.

The only sake brewery in town, Kyokuho Sake Brewery, has a brewer, Yohei Hamamura, who became the first toji (master brewer) since the establishment of the brewery, making the most of the local climate to produce sake with a taste that only Kyokuho Sake Brewery can express.

We started the “Uwasa Street Water Project” to rediscover the charm of the water in this town and to connect sake brewing with its charm to the future.

The three members of the mural artist group “THA” painted a water-themed mural on the wall of the hotel, commissioning THA, a native of Hiroshima who is active internationally, to create the label and packaging for the sake, and commissioned Kyokuho Shuzo to make use of Kabe’s water, geology, and climate and use Hiroshima-grown rice as the base material for the rice. Finally new original brand of sake was born!!
SUIKO and Yohei Hamamura named the original brand sake “KABE-KARA”, which means “from KABE-KARA” in the same way that a drop of water eventually flows to the sea, with the hope that the sake will connect to the world together with Sandankyo and the surrounding area.

The three members of the mural artist group “THA” painted a water-themed mural on the wall of the hotel, commissioning THA, a native of Hiroshima who is active internationally, to create the label and packaging for the sake, and commissioned Kyokuho Shuzo to make use of Kabe’s water, geology, and climate and use Hiroshima-grown rice as the base material for the rice. Finally new original brand of sake was born!!
SUIKO and Yohei Hamamura named the original brand sake “KABE-KARA”, which means “from KABE-KARA” in the same way that a drop of water eventually flows to the sea, with the hope that the sake will connect to the world together with Sandankyo and the surrounding area.

Owner of Odagame shouten / Yuka Odo